Marketing a professional practice can be difficult. Product marketers deal with tangibles, but you cannot see or touch a professional service. In fact, it's often difficult for customers to judge services since most don't even exist until they have been delivered....
Twitter has launched Enhanced Profile Pages to help companies promote their brands. Originally trialled in December with Super Brands like Coca-Cola and American Express, the enhanced profiles will soon be available to any company that can commit to an annual advertising spend of $25,000 or more....
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