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Like a CMS but without all the bad parts.

Contentful is a highly scalable cloud-based CMS. It was built “API first” to provide customers with a way to quickly bring their content to new websites, mobile apps and business applications. While developers love its flexibility, editors love how easy it is to work with their content.

Publishers and digital marketers often prefer to manage web content without writing HTML. Contentful will save time and money – providing a simple publishing experience using markdown. This eliminates the need to have staff manually style content for each article.

Contentful serves as a single repository for all your content. A single article in the CMS can populate a website page or mobile app without republishing. With Contentful your content management stays in one place, even if you completely redesign your website!

Contentful Management

What is Contentful management? Well…Contentful is an alternative to other classic content management systems that you may already know, such as WordPress. What makes Contentful different from any other CMS is that it is headless. This simply means that it is a back-end only CMS. While a CMS like WordPress will have both the front-end and back-end.

So what makes a headless CMS better than the traditional CMS? A headless CMS does not care about how and where your content is displayed. It only cares about storing and delivering the website content. But what does this mean for website design? Won’t my website look ugly if it’s built using a headless CMS? That’s a quick answer – No, it won’t.

A website built in Contentful gives the front-end developer freedom to use any technology they like and something they are already familiar with to build your site. It also gives the back-end developer the chance to optimise the website for search engines and fix any bugs without worrying about content getting messed up in the front-end.

Another amazing thing about Contentful is that it is not limited to websites only. Because of the headless CMS approach, it can be used for IOS apps, Android apps and even web apps. Making it a powerful choice for mobile and website development.

Contentful Features

Still confused by Contentful? Here is a summary of some key Contentful features that you might find extremely useful:

  • Freedom for developers: Developers can use any technology that they are familiar with to develop your site.
  • Optimised for speed: The caching techniques used in Contentful ensure your site is super quick at loading.
  • Mobile-friendly: Built-in features, such as image auto-compression mean that your site will be fully mobile optimised.
  • Rich editor interface: Author in any type of content you like with the built-in text editor and create your own custom content types.
  • Multi-language Support: Contentful supports publishing content in multiple languages and helps your site launch on time in any country.
  • Set Roles & Permissions: Keep your content safe and set different levels of access for different team members.
  • Sophisticated Media library: Manage all your assets in one place without breaking public links.
  • Third-party integrations: Integrate with third-party services directly from inside your site or web app.

Contentful is designed to make the life of developers and editors a whole lot easier. Making delivery times a lot shorter for projects built in Contentful.

Using Contentful resulted in a visibly shorter path to publishing, leaving us free to focus on the substance of the materials we put out there”.

Leica Microsystems

Leica Microsystems appointed fastfwd to design and build an app showcasing their Confocal imaging technology. fastfwd produced a beautiful iPad app, originally running on the WordPress CMS. With the release of Contentful, the limitations of using a traditional website CMS to serve content to a mobile app became obvious. The app was switched to Contentful and benefits were seen immediately

In addition to the simplicity and reliability advantages of moving to Contentful. The app has gaines a significant improvement in performance. Load time has been reduced to less than half of what it was with the WordPress CMS.

Contentful sets a new standard for simplicity, usability and flexibility for digital publishing platforms. It is truly a joy to work with for developers and publishers alike.

Contentful Pros and Cons

Is investing in Contentful worthwhile? Just take a look at the Pros and Cons to see if Contentful is suitable for your next development project?


  • Easy to use for editors and your content team: Your team members can easily upload content using the built-in editor.
  • Fast and clean development: Developers can use a technology that they are already familiar with – Making development time a lot quicker!
  • Everything in one place: All your assets and content is kept in one place for web, mobile, social, apps and more.
  • Flexibility: Developers can use any technology they like and the best technology for your project.
  • Easy integration: You can integrate your current services with your new site easily, such as CRM systems, email etc.
  • A great cloud solution: Everything is on the cloud, so there is no need to set-up your own infrastructure. This should significantly lower your operating costs.


  • You’ll need a good head: Contentful is a headless CMS, meaning you’ll need a good front-end developer to make your website look pretty.
  • Customisation options can be limited: Unlike WordPress, Contentful doesn’t have a library of plugins you can just slot in. You’ll need a good developer to build you custom features and add-ons instead.


Contentful Partners

As Contentful partners, fastfwd can manage the whole process of developing a website using Contentful. From deciding whether Contentful is right for your project to post-launch services, such as website maintenance and support.

Our team of website developers have years of commercial experience in developing professional websites for a range of clients. They also live and breath the latest technology every day, so you know your project will be safe with us. We can even help you decide whether Contentful is right for your project and what technology you should be using to get the most out of your website. But that’s not all!

We also have a team of highly technical project managers with many years of experience working on web projects. They can easily communicate your vision to our developers and even cut out all that unnecessary technical jargon. And once your project is on the go, they’ll even keep you in the loop at every step of the way. This way you know you’ll get the result you want and more!

We at fastfwd pride ourselves on being the best Contentful CMS agency in the UK. So if you want to try out Contentful for your next project, give us a call!

Are you looking for a Contentful developer in the UK? We are an authorised Contentful partner.

We're always open to having a chat so you can see if we're the right agency for your project. Send us an email or give us a call and we'll be happy to help.

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What We Do


We use insight and invention to create effective digital campaigns that deliver measurable results.


We create memorable experiences that customers, employees and stakeholders actually want to use.


We build websites, web applications and mobile apps that can integrate with existing systems and scale over time.

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