Very often in the fast-paced digital environment, brands tend to forget that the power of their brand gives them an edge over other lesser-known competitors. As such a dedicated brand awareness and brand building strategy should always be included in the digital marketer’s tool kit.
Looking to get your business’s name out there?
Just like with traditional PR, online PR is all about building relationships with the media, community and your target audience. It is a great way to increase your business’s media coverage and combat any negative mentions online. Using our extensive digital experience we can get your products or services in front of the right audience through a dedicated online PR campaign.
Based on your business’s goals and requirements we can create an online PR strategy which would aim to hit all your Key Performance Indicators. This may involve researching local and national data, analysing the backlinks of your competitor’s website, identifying influencers on social media, getting you connected with relevant bloggers and web columnists and much more.
A solid PR strategy will help guide your efforts in the right direction, raising awareness and building relationships with the right people in your industry.
When it comes to the internet there are more critics than ever online, making online reputation management a must for all businesses.
Whether it’s a negative product review or an accidental social media post gone wrong, reputation management is a great way to address all that goes wrong online.
As part of reputation management, our team can work to improve your online star ratings, weaken the impact of negative content on the web and even generate positive content in response to criticism. Our goal is to show your business in the best light possible and dim out any negativity surrounding your brand.
Planning to add an affiliate programme to your website? Affiliate marketing is a great way to increase leads and sales for your business and as a brand-building exercise that is linked to cost per acquisition, therefore, hitting several KPIs at once. However, affiliate marketing only works if you have the right strategy and a clear process in place for your affiliates.
Our affiliate marketing service offers complete support for businesses building an affiliate programme. This includes everything from landing page creation to complete management of your affiliate programme.