Site Migration Strategy

Site migrations can get messy. Why? When carried out incorrectly, they can impact search engine rankings and content can get lost. Plugins and other site features can stop working. Mess happens when you’re uncertain about site migrations or don’t have a detailed plan to mitigate potential downfalls.

We’re good at cleaning up mess. With years of experience migrating sites to new servers, hosting providers to a CMS (content management system) of your choice and even switching from HTTP to HTTPS, we don’t just sweep mess under the rug. We at Fastfwd know how to assess the problem and fix it.

Our team of experts will ensure that your site migration goes as smoothly as possible. Little impact on your organic search rankings and site performance; little impact on your stress levels.

Our Website Migration Process

We know site migrations can be stressful. Our site migration services are fully managed, freeing up the time for you to focus on your business. We manage the whole site migration process for you.

Reviewing, recapping and regulating, we don’t just focus on the SEO aspect of site migrations. We think about the big picture. This is everything from pre-planning your site migration to fixing any post-launch issues. Our process of constantly reviewing means that you don’t have to worry about anything going wrong. We’re on the ball. We keep an eye on your site performance and identify any potential SEO issues quickly. Using a smart pre-launch crawl map, we ensure that the post launch maps match.

Let’s talk about pre-launch. At this stage, we come up with a site migration plan, checklist and timeline. We completely crawl the site, build a map of its structure and have a list of key elements to maintain. All the while, you’re kept up-to-speed with our plans and know our timeline. You want to be in the know. Together, it’s a stress-free process with total transparency. Open and honest communication is what we know.

At post-launch, performance is our priority. Once everything has been reviewed, approved and sorted, we migrate your site over, focusing on performance. Our team of talented in-house site migration specialists and technical SEO experts will rigorously test and review your site. Any issues identified get fixed. We want them to have a minimal impact on your search rankings and site performance.

Our aim? To ensure that the migration is problem-free, stress-free and quick to launch. Minimal impacts in your site’s organic performance. Minimal worries for you.

WordPress Site Migration Service

Why do you need a specialist WordPress site migration service? We cover all the options, including:

  • Wanting to make a local WordPress site live
  • Moving to another hosting provider
  • Moving a subdomain to the main directory
  • Your site structure is changing
  • Redesigning the site

Migrating a WordPress site seems simple. But many problems can arise through migration. You could lose site content, drop in organic rankings or break key features.

We want you to trust what we do. Our team of experts have many years of experience in migrating WordPress sites. We deal with the simplest to most complex migrations. As part of our WordPress site migration service, we include website back-ups and post-launch configurations in case there is a need to roll back.

HTTPS Migration Service

Everyone wants security, safety and support. Migrating from HTTP to HTTPS is essential, especially when dealing with ecommerce or user data. A HTTPS domain gets a small ranking boost in search engines. But, it also shows users that your site is secure and protects their personal data. It’s that simple.

We know that you might be worried about migrating your site to HTTPS. Many companies lack the expertise and understanding to do so without impacting their search rankings. It’s not as easy as contacting your hosting provider and installing the SSL certificate. There’s a whole checklist of tasks to perform in addition to installing the certificate, which include:

  • Installing the SSL certificate on your webserver
  • Updating the 301 redirects
  • Updating HTML sitemaps
  • Making the appropriate configurations in Google Search Console

You want assurance that your website and SEO performance won’t be affected by the migration. Our team of site migration experts are up to any challenge. We are technical, creative and confident. We know that the biggest issue most companies have when migrating their site over to HTTPS is seeing a big drop in their organic search rankings. Our HTTPS site migration service can put your mind at ease.

If you have recently migrated to HTTPS and have had a dip in performance or rankings, give our team a call. Together, we can eliminate mess and make site migration feel manageable.