UX design is not just a matter of visual appearance and pleasing the eye. It is an art of designing an app or site that users will actually enjoy using.
As a specialist UX agency we take user experience (UX) to a whole new level by applying scientific principles, combined with research-backed best practices, to create applications and websites that people love using.
Our UX Design team doesn’t believe in doing things simply because they have always been done that way. We are not afraid to question the status quo and ask ourselves, what would it be like if we were the ones using this product. The result is a user-centric design process that starts with the user and ends with the user. We get under the hood to understand the needs and expectations of your target audience, and then build solutions that make them feel empowered and excited about using your website or app.
The first step involves our UX team diving deep into your target audience to learn about their habits, interests and how they interact with your app or website. We also use analytics tools to identify common tasks and patterns, which will help us better understand the problem you’re trying to solve.
Next, we’ll sit down with you to discuss the insights we’ve gained from our research. This is where we begin to develop a strategy for the app or website that will help guide the entire design process. A key part of this process is identifying the core problems you want to solve for your customers.
Now it’s time to get started! Our UX designers create a variety of user experience prototypes to test different concepts and approaches. This includes wireframes, high-fidelity mockups, and interactive prototypes. They also work closely with the project management team and developers to ensure everything fits together.
At this point, we’ll have multiple versions of the concept, layout, and functionality to review. We’ll ask you to pick your favourite and go into more depth about why you like it. If there is still more work to be done, we’ll create new iterations based on your feedback and continue the design process.
Once you are happy with the design, we’ll move on to the fun part – implementing the design. This is where our development team will take the designs and implement them into the actual website or app. Once implemented we’ll perform quality assurance testing to ensure that everything works as planned and expected.
After launch, we’ll keep a close eye on your website or app, and regularly review it using a range of tracking tools. This ensures that your project is performing well, and that you are continuously providing your users with the best experience possible. We’ll also send you monthly performance reports to keep you in the loop.
With each iteration of your website, we aim to improve the experience for your users. The key is to make incremental improvements, not major overhauls. This way we can ensure that nothing breaks on the site, or search engine rankings are not negatively impacted, while still improving the user experience to an exceptional level.
We are an experienced and creative UX design agency in Birmingham that specialises in crafting user-friendly interfaces, and out-of-the-world digital experiences. Some of the world leading companies trust fastfwd because of our extreme focus on user experience at every step of the way, from research and strategy to implementation. It is our mission to deliver excellent UX services based on true insights and real data. Get in touch with us for a free UX audit and consultation.
Our team has over 10 years experience in the digital field, designing exceptional user experiences for a range of brands and clients. As a specialist UX agency, we have the ability to apply a rigorous data-backed approach to designing great applications and websites that people love using.
We build applications and websites that are always centred around your target audience. By gaining an intimate understanding of your business and customers, we can design highly usable solutions that not only look beautiful, but also enhance user experience and drive sales or conversions.
Our expert UX designers create stunning user journeys and designs that are always focused on the goals of the application, or website. We believe that great design should be easy to use, fast to navigate and have a clear purpose. That’s why we begin every project with user research and strategy development.
At every step of the journey, our dedicated project management team ensures that you are involved in the process. Our collaborative approach helps us understand your goals and objectives, ensuring we deliver solutions that are aligned to your business goals and requirements.
Fastfwd is more than just a UX agency, we take care of everything from strategy to design and development. Our team is made up of designers, developers, project managers and marketers who work collaboratively as a cross-functional team. We believe that our integrated approach is one of our biggest strengths.
User experience (UX) refers to the way that users interact with a website or app. At its most basic, UX is about ensuring that the design of your site or app matches your intended target audience’s expectations. If your users are not experiencing a good UX, they will leave, or worse, tell all their friends to stay away too.
A user experience (UX) design agency works with you to create and improve the user experience of a website or mobile application. This involves having a thorough understanding of your site’s or app’s target audience and then working with them to make it easy to use and pleasant to navigate.
There’s a common misconception that UX and UI are the same thing. In truth, there’s a very clear difference between them. UX is about the overall experience or feeling that a user has when using your site or app. While UI or user interface is about specific design elements, such as page layout, buttons or the visual design of a page. In simpler terms, UX is all about feelings, while UI is about the actual look.
UX is so important to the success of your website or app because it determines whether people will use it or not. If you have a confusing or cluttered website, people will move on to another one that’s more intuitive and easy to navigate. And if your app or site isn’t usable, no matter how great its functionality is, you will lose business to your competitors.
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