The Ascendx web app is a bespoke learning management system designed to structure and standardise organisational training. Fastfwd was tasked with designing a cutting edge marketing website to promote the app. The beautiful and inspirational marketing website uses the popular WordPress CMS with a state of the art custom Laravel integration to a customer relationship management (CRM) system. This gives the administrator ultimate control and flexibility over the content on the site, and ensures leads head directly into the automated sales pipeline.
The website uses a custom form builder that enables marketers to quickly create new lead generation forms on the website. This is perfect for testing new conversion rate optimisation techniques such as A/B multivariate testing. These forms can be easily changed within the content management system.
Fastfwd have created a suite of custom designed landing pages to drive qualified paid search traffic to the site, with the aim of generating focused prospect data and leads.