HJi is the leading publisher for the hairdressing industry. As popularity of its online presence grew, so did the scope of HJi’s commercial activity. The business had become an established source of advice and inspiration for salons and pro hair products. With such a high volume of traffic arriving at their online journal, HJi engaged fastfwd to design and build a website that would deliver their content in an attractive way on a robust publishing platform.
Fastfwd produced a beautiful new bespoke web design concept and developed it into an engaging website with a user experience that would appeal to the brand’s followers and support revenue generation through advertising and sponsored content. The CMS was uniquely configured to give greater creative power to the HJI editorial team. This powerful system, with its dynamic page builder and pre-styled modules, facilitates the simple and rapid creation of highly styled pages and posts. The HJi website is now an industry-leading resource, with high quality content and a beautifully styled website.