Lost My Name is an award-winning technology and publishing business, named Best Start-Up of 2012 in the FutureBook Innovation Awards. Lost my Name is well known for winning funding on BBC Dragons den, attracting a record valuation from investor Piers Linney.
fastfwd was commissioned to implement a multivariate testing platform using Unbounce technology as part of a wider Conversion Rate Optimisation (CRO) strategy to improve performance of paid traffic from online advertising.
With tools to A/B test different combinations of messaging and imagery, Lost My Name gained a better understanding of landing page performance and customer behaviour. The CRO team was left with the ability to create new landing pages themselves – using our code – from within the Unbounce editor.