Supporting Online Sales and CRO
Lost My Name is an award-winning technology and publishing business, named Best Start-Up of 2012 in the FutureBook Innovation Awards. Lost my Name is well known for winning funding on BBC Dragons den, attracting a record valuation from investor Piers Linney.
Fast Fwd was commissioned to implement a multivariate testing platform using Unbounce technology as part of a wider Conversion Rate Optimisation (CRO) strategy to improve performance of paid traffic from online advertising.
With tools to A/B test different combinations of messaging and imagery, Lost My Name gained a better understanding of landing page performance and customer behaviour. The CRO team was left with the ability to create new landing pages themselves, using our code, from within the Unbounce editor.