fastfwd designed and built the web presence for well-known Birmingham landmark, the Custard Factory. The former home of Bird’s Custard, and an icon of the city’s industrial heritage, the building is now a hub for the creative industry in Birmingham. As a mixed occupancy premises with offices, retail and food on site, the design needed to appeal to several distinct audiences – investors, retail shoppers and entrepreneur tenants. Our multi-faceted design leveraged a vibrant colour palette to guide website visitors through a compelling user journey. The website is fully mobile compatible and built on a powerful CMS.