Aiming for the right keywords is a very important aspect of on-page optimisation. The wrong choice of keywords can limit your ranking potential and even get you penalised (i.e. stuffing too many keywords). Not only do you have to carefully research your keyword choices, but you also have to make sure they appear naturally. The last thing you want to do is put people off, by randomly slotting keywords in places they don’t belong. Our experts can ensure that your content is natural-looking and search engine friendly by finding the right keywords including long-tail variations for your content.