Often found talking about fashion, they were keen to invite others to be part of the conversation by creating their own recruitment website.
We worked closely with Vogue’s team – both onsite and off – to create a talent website aimed at getting fashion graduates into the industry.
Having spotted a gap in the recruitment business that caters to luxury fashion retail brands, Vogue approached us with an idea of carrying out market research into the project’s viability. Using a range of research methodologies, including assessing recruitment portals and marketing techniques, our team quickly established the value of such a niche service, especially one delivered by a brand like Conde Nast.
The next step was to pitch the idea to internal stakeholders, in order to gain buy-in from decision makers. Our teams combined efforts and created a fully outlined MVP that Vogue could launch to test viability in real time, at a cost that we felt would be attractive to decision makers.
We kicked off our discovery phase, researching and identifying key user patterns that would benefit affordance within the UI, based on specific findings from our meeting.
We decided to focus on ensuring user retention – sustaining users’ interest and engagement with the Vogue brand and their content.
In order to create the desired engagement, we quickly established within the UX phase that we would incorporate the vast, rich library of Vogue content throughout the experience.
We set aside space for companies in the form of profiles, allowing prospective applicants to better understand who they are applying to.
Even for a company as well known as Vogue, we believed in the importance of showing the alliance between service and clientele – inspiring confidence and trust in the user as they use Vogue Business Talent.
In conjunction with the Vogue team, we created a full UI suite, pertinent to the needs and requirements of Vogue Business Talent, robustly designed to help the service to flourish in the coming years.
Claire’s
CGFirst® Website
Ann Summers
