Did you know that over 72,000 Google searches are performed every second around the world (Internet Live Stats)? In fact, by the time you finished reading this sentence nearly 1 million searches would have been made on Google.
It doesn’t matter what your business is, whether you’re a brick and mortar retailer, an eCommerce or a service firm. It is likely your customers and even potential customers will use search engines during their buying process. In fact, according to a recent survey by Quick Sprout (2019), 74% of people use search engines during the consideration and purchasing phase of the buying process. This means if you’re not appearing anywhere on the search engines you could be missing out on a huge opportunity to attain new customers. Not to mention the massive benefits of ranking on page 1 for the right keywords, such as increased visibility of your brand, more credibility and increased conversion rates!
We’re guessing if you’re reading this guide you want to improve your business’s search engine rankings, so without further ado let’s get started.