SEO Strategy

One of the most overlooked aspects of SEO is the longer-term strategic direction of the campaign. The fact is, the better defined your strategy, the better your results would be.

The goal of our SEO strategy service is to understand what the right strategic direction for your organisation is. A good SEO strategy isn’t a mad scramble of chasing links and randomly chasing high traffic keywords. It’s about knowing your target audience and reaching out to them through a carefully planned-out set of SEO tactics focused on key performance-related conversions.

Here at fastfwd we believe conversions are everything. That’s why we are so passionate about creating SEO strategies that convert and are scalable.

Setting SEO Goals

It’s important to begin your strategy with the end in mind. Goal setting is an important part of every SEO strategy. Ideally, your SEO goals should be SMART. This means they should be specific, measurable, achievable, relevant and time-orientated.

Our SEO experts can work with your team to come up with some SMART SEO goals for your business which are guaranteed to keep you on track.

Setting goals is one thing, another much more important part of the process is measuring results. We can make sure that you are using all the right tools to track your SEO performance. This might involve training your team on how to use tools like Google Search Console and Analytics to monitor and measure performance. It could also mean helping you to set up and verify your datasets in these tools, as well as our team tracking your performance alongside.

Identifying Your Audience

The most important thing in any digital strategy is knowing your audience. Many companies make the mistake of targeting their SEO efforts to the mass market with a generic keyword strategy, chasing after high traffic keywords. This might get you the organic traffic you need, but it won’t always get you the positive high return on investment for your efforts.

In order to get more conversions from your SEO efforts, you need to plan out and understand your audience inside and out. You need to know their problems, their desires, their interests, where they are based and any other variables to help you create a robust SEO strategy. Our SEO specialists can work with your team to create and develop your company’s digital buyer personas, which can then be used in your keyword targeting strategy.

Keyword Mapping and Page Selection

The next essential step all depends on budget, time and resources. If you have a very limited budget, then we can work with you to identify the top priority keywords and pages on your site to optimise. These top priority keywords and pages would be the ones more likely to increase your site performance. Alternatively, if your goal is to acquire more unique users, for example in the case of news / journalism based sites, then we can identify opportunities for you to acquire a higher percentage of organic traffic to this area of your site.

Keyword mapping and page selection all depend on your original goals and the budget you have set for your project. We always tailor our approach to SEO to meet the varying needs of our clients.

SEO Strategy Creation

Once all the background information and data has been reviewed, we would create an overall SEO strategy for your business. This will normally be a planning document, highlighting your goals, target audience, priority keywords, as well as priority pages to optimise.

By creating a solid strategy, your SEO efforts can be more laser-focused on hitting the right targets.