Are you striving to improve your SEO strategy? Too often SEO is often seen in terms of short term measures. A quick fix. Many businesses overlook the longer-term strategic direction of the campaign. The better defined your strategy, the better your results will be.
A good SEO strategy isn’t random. It isn’t chaotic. It doesn’t guess. A good SEO strategy is about knowing your target audience and reaching out to them. It’s about carefully planned-out SEO tactics which focus on key performance-related conversions. Our SEO strategy service aims to determine the right strategic direction for your organisation.
Here at Fastfwd, we believe in the long term. Conversions are everything. We’re an SEO strategy agency that goes the distance.
All good strategies begin with the end in mind. Goal setting is an important part of every SEO strategy. Your SEO goals should be SMART: Specific, Measurable, Achievable, Relevant and Time-orientated.
Setting goals is one thing. Measuring results is another. We make sure that you use the right tools to track your SEO performance. This might involve training your team on how to use tools like Google Search Console and Analytics to monitor and measure performance. It could also mean helping to set up and verify your datasets in these tools, with our team tracking your performance. Each seo strategy development experience is unique, depending on what you need.
Do you know your audience? Many companies target their SEO efforts to the mass market with a generic keyword strategy. This might get you the organic traffic you need, but it might not get the positive high return on investment for your efforts.
We don’t chase ideas. We chase research. To get more conversions from your SEO efforts, you need to know your audience. What are their problems? Their interests? Their locations? Create a robust SEO strategy based on variables and research. Our SEO specialists work with your team to create and develop your company’s digital buyer personas. These can then be used in your keyword targeting strategy. It’s a simple and streamlined set content strategy.
Time is money. The next essential step all depends on budget, time and resources. A limited budget isn’t a problem. We can help to identify the top priority keywords and pages on your site to optimise. All top priority keywords and pages are more likely to increase your site performance.
What about acquiring more unique users? In the case of news or journalism based sites, we identify opportunities to acquire a higher percentage of organic traffic to this area of your site. Specific. Strategic. Smart.
We like a challenge. Keyword mapping and page selection depends on your goals and budget. We tailor our approach to SEO to meet the varying needs of all clients. Fastfwd offers fairness for all.
What next? Once all the background information and data has been reviewed, we create an overall SEO strategy for your business. This normally involves:
We create a solid strategy so your SEO efforts can be laser-focused on hitting the right targets. Stop searching. Start optimising.