For SEO, backlinks are invaluable. Each link pointing back to your site is a sign that Google should trust it, and rank it well. Building quality links is one of the most important things you will ever do to help your website be seen.
Google is used by billions of people every day. Ranking well in Google is equivalent to shining a light on your business. With every visit to your site, you build trust, increase awareness and encourage conversions.
To rank at the top of Google’s search results, there is one thing that all the top-ranking sites have in common: backlinks. Many of them. Top-ranking sites could even have millions of backlinks linking back to them. Backlinks are more than ‘just’ links; they are the digital equivalent of word-of-mouth, acting as recommendations for your site. Having other sites linking to you is the equivalent of people recommending and endorsing your site and its content. And Google, in many ways, is a popularity contest; if many people link back to your site, Google’s algorithm is built to listen.
Nothing of true value is easy to obtain, and it follows that link building is rather hard work. There is simply no fast way of building quality links from reputable websites. High-quality link building is a slow burn and focuses on an organic process of identifying quality websites and building relationships.
Good link building is difficult to achieve alone and requires sustained effort. Having an experienced agency partner is invaluable to formulate a detailed link-building strategy and stay focused on its execution.