Video content on website seems to fluctuate in popularity. So if it is vulnerable to fashion, can there be strong empirical evidence of the benefit of video content on a website?
Buto are video hosting specialists so they have a vested interest in promoting video. They make a couple of good points based on their statistics in this video.
I can also recommend this article but the Content Marketing Institute.
However, I am as yet unable to find really compelling numbers to make a concrete case for video content. I am also a bit of a fence sitter in the UX debate. In my opinion, only very good video content enhances the user experience. Mediocre video content can be a liability and it is pretty costly to develop a video.
Have you tried video content?
What are your experiences?
If yo uhave any feedback I would love to hear from you.