Adobe Analytics

Adobe Analytics is an analytics platform offered by Adobe. It comes as part of the Adobe Cloud Suite. The purpose of Adobe Analytics is to help users track their website’s performance through collecting behavioural user data, processing it, and then displaying it visually on a dashboard for the end user.

It can tell you all the basic user information, such as how many visits your site is getting, what the best traffic-driving marketing channels are, and even how users interact with your site. Beyond this data, Adobe Analytics can integrate with a range of third-party platforms, such as CRM systems and offline data sources. With the power of third-party integrations you can really see the full lifecycle of your customers, and how both offline and online channels fit together in your marketing strategy.

So much data, so little time. Adobe Analytics is a powerful tool that can help you access any performance data you want with a few clicks. But shifting through masses of data and understanding what it all means can be really tricky, even for the most capable team. Here at fastfwd, our Analytics consultants have years of experience in reviewing, auditing and pulling out interesting insights from large data sets.

We’ll use your Adobe Analytics data to come up with solid data-driven insights that will help drive your company’s marketing strategy. Our eagle-eyed team will pinpoint any areas of concern, data discrepancies and opportunities that can boost your website’s and marketing channel performance.

So many things can go wrong when implementing Adobe Analytics to your site. And even if you think you have implemented it correctly. The slightest mishap can completely throw off your data, resulting in inaccuracies and unreliable insights. And this mistake could cost you thousands or millions if not corrected instantly.

Our team has successfully implemented Adobe Analytics across thousands of websites. We know accurate data when we see. And if we see any oddity in your data, we’ll flag it up, fix it and review it to ensure trustworthy, accurate and reliable data for you.

We know very well that digital doesn’t work in a vacuum. Your website is not stand alone, and neither are your other digital channels. Have you ever been in an instance, where you may have held an offline event and wondered how exactly did this impact the traffic on your site? Or sometimes, you might notice a sharp spike in traffic, and have no idea why this spike happened. With Adobe’s multi-channel integrations you can know the exact impact of offline sources on digital channel performance.

Our Adobe Analytics consultants can integrate a range of data sources to your Adobe Analytics channels, such as CRM data, email analytics and more to give you a 360 view of your site’s performance at every angle.

When you spend thousands on a tool, you want to get the best out of it. Our specialist Adobe Analytics training sessions are custom-made sessions where we work with your staff to help them get to grips with everything related to Adobe Analytics. Each session is tailor-made to help solve any Adobe Analytics related issues, and answer any questions your staff may have.

We offer training sessions on everything from setting up Adobe Analytics dashboards to interpreting the data you see. By the end of our sessions, you’ll have an in-house team of Adobe Analytics specialists right at your disposal.

One of our specialist areas is implementing Adobe Analytics for eCommerce. Whether you want to know your top-selling products, top-revenue marketing channels or the impact of physical store sales – Our team can help gather all the important data for your eCommerce site. Using enhanced Ecommerce tracking we can produce reports for your customer’s entire website activity, from visit to checkout. Whatever data you need, our Adobe Analytics consultants can get it for you.

Wondering if you really need an Adobe Analytics expert? Here are five reasons why you should choose Fastfwd as your Adobe Analytics partner:

1. 10+ Years Experience in implementing and managing Adobe Analytics accounts
2. Proven success in a range of industries of gathering useful insights
3. In-house team of Analytics specialists, with a dedicated staff who will review and audit your Adobe Analytics data.
4. We’re a data driven agency that lives and breathes data. In fact, everything we do is because of data.
5. We offer more than just Adobe analytics consultancy and training. Our in-house team comprises CRO experts, UX specialists, website designers, developers and SEO specialists.

When you work with fastfwd, you get the whole package. If we notice a particular area in your analytics that is lagging and struggling, we’ll use our full-force to fix it.

What can Adobe Analytics track?

Adobe Analytics can track a range of data, including web, mobile, video, social and more. In terms of web analytics, Adobe Analytics can track all the basics such as users to site, top-traffic pages and source of traffic. It can also track custom events on your website, such as what buttons users are pressing and other interactions they are taking. Adobe Analytics can also track multi-channel data from other third-party sources, such as ad metrics, offline data and social media data.

What are the benefits of Adobe Analytics?

There are many benefits to using Adobe Analytics, such as:

• Get a complete picture of your user’s site journey.
• Understand how different marketing channels impact site performance.
• View data from a range of sources side-by-side.
• Forecast future performance of your site and marketing channels.
• Automatically detect any inaccuracies in your data.
• Receive automatic alerts of spikes and big changes in your data.

What is the difference between Google Analytics and Adobe Analytics?

The biggest difference between Google Analytics and Adobe Analytics is that Google Analytics is a web reporting tool, while Adobe Analytics is a web analytics tool. In Google Analytics, you can easily see the number of users, top pages, top traffic sources and so on. While Adobe Analytics provides an empty canvas for creating custom reports. Of course, you can create custom reports in Google Analytics, but not with the same flexibility that Adobe Analytics offers. Adobe Analytics allows users to drag and drop different dimensions, metrics and create unlimited data breakdowns allowing the user to really dig deep into their data.

SImply put, Adobe Analytics gives you the power to analyse data right inside the workspace, while with Google Analytics you’ll most likely need to use another third-party tool to really dig in any further. Of course, because of this flexibility or ad-hoc data analysis this makes Adobe Analytics much more difficult to use compared to Google Analytics. So it is always best to work with an expert when working with Adobe Analytics.

How does Adobe Analytics collect data?

Just like any other tracking tool on the market, Adobe Analytics uses a snippet of code to track user data. This data layer should be added to your website in order to collect data:

1. User visits a webpage with the code installed.
2. When the page loads, a request is sent to Adobe to collect the data.
3. Data is then displayed in Adobe Analytics.

How Can fastfwd Help With Adobe Analytics?

Adobe Analytics is a tricking tool with many advanced features. Our Adobe Analytics consultants can help you by:

• Reviewing your Adobe Analytics implementation to ensure accurate data reporting.
• Gather insights from your current Adobe Analytics data for better decision making.
• Create useful and informative dashboards in Adobe Analytics for you to use.
• Help set-up adobe Analytics on your website.
• Help integrate third-party sources into your current Adobe Analytics set-up.
• Train your staff on how to use Adobe Analytics for better decision making.
• Review your Adobe Analytics data regularly to ensure accuracy and full-reporting.

If you have any questions or concerns about using Adobe Analytics in your company, our experts would be happy to help you out in any way they can. You can contact our team for further support today!