What can Adobe Analytics track?
Adobe Analytics can track a range of data, including web, mobile, video, social and more. In terms of web analytics, Adobe Analytics can track all the basics such as users to site, top-traffic pages and source of traffic. It can also track custom events on your website, such as what buttons users are pressing and other interactions they are taking. Adobe Analytics can also track multi-channel data from other third-party sources, such as ad metrics, offline data and social media data.
What are the benefits of Adobe Analytics?
There are many benefits to using Adobe Analytics, such as:
- Get a complete picture of your user’s site journey.
- Understand how different marketing channels impact site performance.
- View data from a range of sources side-by-side.
- Forecast future performance of your site and marketing channels.
- Automatically detect any inaccuracies in your data.
- Receive automatic alerts of spikes and big changes in your data.
What is the difference between Google Analytics and Adobe Analytics?
The biggest difference between Google Analytics and Adobe Analytics is that Google Analytics is a web reporting tool, while Adobe Analytics is a web analytics tool. In Google Analytics, you can easily see the number of users, top pages, top traffic sources and so on. While Adobe Analytics provides an empty canvas for creating custom reports. Of course, you can create custom reports in Google Analytics, but not with the same flexibility that Adobe Analytics offers. Adobe Analytics allows users to drag and drop different dimensions, metrics and create unlimited data breakdowns allowing the user to really dig deep into their data.
SImply put, Adobe Analytics gives you the power to analyse data right inside the workspace, while with Google Analytics you’ll most likely need to use another third-party tool to really dig in any further. Of course, because of this flexibility or ad-hoc data analysis this makes Adobe Analytics much more difficult to use compared to Google Analytics. So it is always best to work with an expert when working with Adobe Analytics.
How does Adobe Analytics collect data?
Just like any other tracking tool on the market, Adobe Analytics uses a snippet of code to track user data. This data layer should be added to your website in order to collect data:
- User visits a webpage with the code installed.
- When the page loads, a request is sent to Adobe to collect the data.
- Data is then displayed in Adobe Analytics.
How Can fastfwd Help With Adobe Analytics?
Adobe Analytics is a tricking tool with many advanced features. Our Adobe Analytics consultants can help you by:
- Reviewing your Adobe Analytics implementation to ensure accurate data reporting.
- Gather insights from your current Adobe Analytics data for better decision making.
- Create useful and informative dashboards in Adobe Analytics for you to use.
- Help set-up adobe Analytics on your website.
- Help integrate third-party sources into your current Adobe Analytics set-up.
- Train your staff on how to use Adobe Analytics for better decision making.
- Review your Adobe Analytics data regularly to ensure accuracy and full-reporting.
If you have any questions or concerns about using Adobe Analytics in your company, our experts would be happy to help you out in any way they can. You can contact our team for further support today!