Digital Marketing Audits

Streamline your marketing efforts. Our digital audit service functions to perfect your performance and boost your business. Whether you’re at the top of your game or struggling to see results, we’re here to help.

A digital marketing audit is more than an option. It’s a journey to success. Our talented Birmingham-based team can review your performance, highlight weak spots and identify opportunities. We’re here to accelerate your ROI, boost your revenue and help support your own marketing efforts. Together, let’s discover everything you can achieve.

Success isn’t forever. Neither is failure. To consistently get good results from your marketing, you need to review your performance regularly. It’s more than making spreadsheets. It’s about interpreting your data and identifying the holes in your strategy. It’s about putting solid data behind company decisions. It’s about being smart, streamlined and strategic.

Why conduct a digital marketing audit?

We believe all companies should undergo a digital marketing audit. Even if you think your marketing performance is on track, there’s always room for improvement.

You should specifically consider a digital marketing audit if you’re having the following issues:

  • Your sales have dropped recently
  • You aren’t meeting your company or marketing goals
  • Website traffic is declining or not growing
  • Current marketing activities aren’t generating leads
  • The CTR of your marketing channels is lagging
  • Conversion rates from your marketing efforts are poor
  • The cost of acquiring customers for your business is too high

Conducting a digital marketing audit is a sure way to get insights into your company’s performance and discover where the issues directly lie. We use these insights to develop a robust and data-backed digital strategy for your company.

Digital Marketing Audit Services

As a full-service digital agency, FastFwd can offer a range of digital marketing audit services to suit your every business need:

  • ROI Audit
  • Channel Audit
  • Content Audit
  • Complete SEO Audit
  • Technical SEO audit
  • Social Media Audit
  • Website Marketing Audit
  • PPC audit

Data focused. Driven by excellence. Our bespoke marketing audits cover all areas of digital marketing. If you’re not sure where the problem lies, get in touch with our team and we can put together a custom mix of audits. Your company is unique, so your service should be, too.

ROI Audit

We know that you’re looking for the best ROI for your digital marketing activities. Money matters. There’s no point hiding it.

We are your personal investigators. Our ROI audit service specialises in reviewing and analysing your return on investment (ROI) and examining your costs, sales and channel performance. If there’s a particular campaign or marketing activity that isn’t working, we’ll find a way to improve it. Or, better yet, lower the costs.

We want you to make an impact. An ROI audit tracks the impact of activities on your company’s bottom-line, so you can make an impact, too.

Channel Audit

Stop wondering. Start discovering. Our channel audit measures the performance of each of your marketing channels. Whether you’re concerned with your PPC spendings or unsure whether SEO is worth it, a channel audit has the answers.

You want to hit your targets. We want to help. Don’t spend for the sake of it. We’ll help you spend wisely for better insights and better results.

Content Audit

Content drives traffic. It’s important to any business, whether you’re a start-up or a fully-fledged company.

At fastfwd, we’re technically minded, but creatively focussed. When conducting a content audit, we take inventory of all your digital content, paying special attention to important pages on your site.

From here, we review the organic search performance of your content, identify any content gaps based on your customer journey and recommend practical suggestions. Content should never let you down.

Complete SEO Audit

A talented team with expert knowledge in optimisation, our SEO audit service drives results. We review all areas of search engine optimisation, including:

  • On-page
  • Off-page
  • Technical SEO

We are here to identify issues. Using the best SEO tools at our disposal, our experts quickly spot major issues such as crawlability, page speed, mobile usability, reasons for rank drops and much more. And we go even further. As part of our SEO audit, we also review your backlinks and on-page elements such as page titles, headings, mark-up issues and so on. Confidence takes time. We’re here to help you build it.

Technical SEO Audit

The best websites are like buildings. They have a steady structure. At fastfwd, we specialise in conducting technical SEO audits for a range of companies. Our experienced SEO experts use the top tools in the market to provide you with practical technical SEO recommendations for your site.

We review your site structure. We analyse your page speed and mobile usability issues. We even have an in-house team of experienced web developers who can work with you to make structural changes to your site. We specialise in support where it’s needed most.

Social Media Audit

We know that social media is one of the trickiest things to get right. Followers and engagement don’t happen naturally. Start with a social media audit.

Our social media experts review everything from your engagement metrics to your tone of voice to your messaging style online. We specialise in Facebook, Instagram, Twitter, LinkedIn, YouTube, SnapChat and Pinterest. Streamline your services and go social. Stop following. Start leading.

Website UX Audit

Drive traffic. Convert leads. Are you getting traffic to your site, but very few conversions?

We can help you find the reason. It might be your “call to actions” or the way your content is laid out. It could be the structure of your navigation or structural issues stopping users from accessing your content. Whatever the issue, our in-house UX specialists will track it down. Sleek, stylish and sophisticated, we’ll ensure your website gets the engagement it deserves.

PPC Audit

PPC advertising is popular. Every year, businesses spend millions on PPC advertising alone. Results should be guaranteed. But often, they aren’t.

Our PPC audit service ensures that your PPC campaigns drive conversions at the lowest cost possible. We review campaign settings, structure and targeting, as well as your current impressions, CTR and conversions. From our findings, we’ll create a straight-forward report outlining our recommendations to boost your PPC performance.

Here at fastfwd, our marketing specialists live and breathe data. We examine every inch of your marketing strategy, ensuring that your marketing efforts are exemplary. We review your target audience, tap into your conversion rates and find ways of lowering your cost-per-acquisition. Our goal? Lower costs, boost conversion rates and get you more customers.

Cut costs. Create clicks. Captivate customers.