In this section, we provide some statistics around the audience demographics in the solicitors sector in the UK.
Age Group & Sex
A breakdown of the Market audience by age and sex.
The typical person visiting a law firm website would be between the ages of 25 to 34 and could be a male or female as the spilt is quite equal:
Audience Interests
The key interests of your target audience. Data is based on the categories of the domains visited by the audience. Market categories are not considered.
Here we can see that most visitors would be interested in Legal, Education and Computer Software related interests:
Social Media Preferences
The most visited social media platforms by the market audience.
Here we can see the majority of users prefer YouTube as a social media platform, followed by Facebook and then LinkedIn:
Employment Status
A breakdown of the market audience by employment status.
The majority of users that visit solicitor websites are in Full-Time work (46%), with around 15% unemployed:
Search Interest By Sub-Region
Over the past 12 months, the greatest interest for solicitor related search terms came from Northern Ireland:
Here we can see that people in Northern Ireland are more interested in finding solicitors online compared to other sub regions in the UK.
Northern Ireland
In Northern Ireland, people living in Holywood and Crumlin are more likely to search for solicitors online compared to any other city:
England
In England, people living In the south are more likely to search for solicitors online:
Scotland
In Scotland, people living in Moffat are more likely to search for solicitors online compared to any other city:
Wales
In Wales, people living in Rhoose and Kerry are more likely to search for solicitors online compared to any other city:
